“Share marketing” typically refers to the buying and selling of shares (or stocks) of publicly traded companies in the stock market. It’s a term that combines aspects of investing, trading, and financial marketing. Here’s a breakdown of what it usually involves
What Is a Share?
A share represents a unit of ownership in a company. When you buy a share, you become a part-owner (shareholder) of that company
What Is Share Marketing?
While not a formal financial term, “share marketing” can refer to any of the following:
- Stock Market Trading
The buying and selling of company shares through stock exchanges like the New York Stock Exchange (NYSE) or NASDAQ - Investment Promotion
Companies or financial institutions “market” shares to investors—for example, during an Initial Public Offering (IPO) - Retail Investment Marketing
Efforts by brokers, influencers, or financial services companies to attract people to invest or trade shares
Why Do People Invest in Shares?
- To grow wealth over time
- To earn dividends
- To benefit from price appreciation (buy low, sell high)
- To diversify investment portfolios
Advantages of Share Marketing
1. Wealth Creation
Investing in shares can provide high returns over time through capital appreciation (value increase). Many long-term investors build significant wealth this way
2.Dividend Income
Some companies pay dividends—a share of profits given to shareholders regularly, providing a source of passive income
3.Ownership in a Company
Buying shares means owning a part of a company, which often comes with voting rights and access to annual reports
Disadvantages of Share Marketing
1.Market Volatility
Share prices can fluctuate quickly due to news, politics, or global events. This can lead to sudden losses
2.Risk of Loss
You can lose part or even all of your investment if a company performs poorly or the market crashes
3.Risk of Scams & Misleading Tips
New investors may fall for fraudulent schemes or fake stock tips, especially on social media or WhatsApp groups